Marketing AI Builder. The role, the market signal, and how to build it in your org.
Builds agents and AI-powered workflows inside marketing, campaign generation, segmentation, content ops, ad creative. The work is happening; the title is still being invented.
In a workforce of people and AI agents, this role takes shape around the workflows it supports. Define its responsibilities and handoffs, then prepare people to perform that work.
77 postings · 71 distinct titles · from 264,613 real job postings · see the live data →
What the postings ask this role to do
1,061 tasks extracted from real Marketing AI Builder job descriptions, classified Automate / Augment / Human-only. Only 4.5% can be fully automated: companies are hiring this role for the judgment, not the keystrokes.
- Set up a job alert
- Join the talent network
- Monitor site health and performance.
- Create reports on ai initiative performance for stakeholders.
- Receive updates on career opportunities and stories that match your interests
- Analyze gtm funnel and conversion metrics to uncover insights and guide product priorities and roadmap decisions.
- Continuously refine activation based on feedback and performance data to drive faster time-to-value and sustainable adoption.
- Track individual and cohort progress against a defined maturity model
- Prepare marketers to design, build, and oversee autonomous, multi-agent workflows
- Build custom tools, agents, automations, and skills tailored to each marketer’s specific responsibilities
- Align stakeholders around an aspirational 6-12 month roadmap that advances gtm efficiency and business growth.
- Manage and develop a team of product managers, fostering clarity, ownership, and a culture of high performance.
- Set clear goals, metrics, and success criteria for the growth team, driving accountability to measurable outcomes.
- Embed within sales, marketing, and customer success to identify workflow bottlenecks and lead automation and optimization initiatives.
- Define and execute a multi-quarter growth strategy in partnership with engineering, design, gtm, marketing, ops, and data to deliver high-impact, scalable products with measurable business impact.
From the market's version of this role to your version of it
Start with the work, not the org chart.
Define what this role will own, then connect those responsibilities to practice and assessment.