Illustrative workflow
From a campaign brief to client-ready creative.
Sales and creative teams already use AI. Reimagine how the brief, research, pitch, scripts and client revisions move between them.
- People
Brief
- AI
Draft
- People
Creative review
- People
Client feedback
- People + AI
Revision
- AI and agent contribution
- Prepare pitch options, scripts and revision summaries using the agreed brief and source material.
- Human responsibility
- Sales clarifies the client need. Creative specialists check the idea, language, pronunciation and authenticity. The client reviews the final work.
- What the simulation tests
- Rehearse a rejected draft: the output follows the brief, but the voice or pronunciation feels wrong. Check the AI contribution, the specialist review and how client feedback reaches the next version.




